Website PromotionHow it works!
Your website design is of major importance to your customer but what happens behind the scenes is the key to your success. Your site has been built and has been loaded on to the www but unless you and your customers have the exact web address it will be impossible to find! Unless your website can be found it is as good as useless! Only by using Search Engines and Directories will your potential customers find you. Search Engines use Robots (called Webots, Crawlers or Spiders) to determine the content of your site. The structure and promotion of your site will determine where your website will rank on their listings. Just to make things even more complicated each of the Search Engines use different criteria when 'spidering' websites! 
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